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White Paper

The New CMO Guide: A Handbook for Marketing Leaders

By Silverpop
Marketing
Marketing Strategy
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TalkTalk Business: Lead Management Challenges Licked

By Andrew Freeman - CRM Technologies Ltd, Morag Cuddeford-Jones - Bizibl, Nick Hill - TalkTalk Business
Marketing
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10 Tips for Becoming an Agile Marketing Team

By Silverpop
Marketing
Marketing Strategy
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The Costs and Benefits of Adding Real-time to your Marketing Mix

By Adam Crisp - Zeta Global, James Lawson - Bizibl
Marketing
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The Digitisation of Marketing: The Future Marketing Organisation

By Charles Randall - SAS, Jo Roberts - Bizibl
Marketing
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Summer’s here! Let’s talk about Christmas: Festive email marketing success needs planning that starts now

By Danielle Woolley - Upland Adestra, Joanne Cotterell - Scripps Network International, Morag Cuddeford-Jones - Bizibl
Marketing
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How World Famous Auction House Christie's Manage Digital Experiences

By Danny Rowe - Team 6ix, Morag Cuddeford-Jones - Bizibl, Neil McCutcheon - Christie's, IO Integration, Inc.
Marketing
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From Programmatic Display to Cross-device: How Papa John’s is adopting the latest technologies

By Alex Cornford - Rakuten Marketing, Andrew Gerrard - d-marketing, David Carey - Papa John's
Marketing
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The Future of Retail: Hear from industry leaders on the impact of emerging technologies

By James Collins - Rakuten Marketing, Jo Roberts - Bizibl, Julian Burnett - TH_NK, Kate Nightingale - Style Psychology, Sophia Evgeniou - House of Fraser, Victoria Loomes - trendwatching.com
Marketing
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Omnichannel Attribution: How to join online and offline channels to take action

By Andrew Gerrard - d-marketing, James Libor - Virgin Holidays, Lewis Lenssen - Rakuten Marketing
Marketing
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Automation & Beyond: How Canon are implementing their automation programme

By Andrew Gerrard - d-marketing, Greg Wilson - Canon Europe, Oracle Marketing Cloud
Marketing
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Data Management: Use your Data to Personalise Customer Experiences

By Gopesh Raichura - Oracle Marketing Cloud, James Lawson - Bizibl
Marketing
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