A personalised customer experience is a requirement of modern consumers, but can be a difficult and daunting goal for marketers. If you struggle to make use of your data and find yourself searching for ways to manage complex customer journeys, a data management platform could be the answer.

Join this webinar to hear from Gopesh Raichura, Marketing Evangelist, as he explains the basics of Data Management Platforms (DMPs), the 3 stages to DMP activation and how to create target audiences from a combination of data sources to deliver highly personalised digital advertising, web experiences, email marketing and more.

Register for this webinar to learn:

• The main challenges in delivering seamless cross-channel customer experience.
• How to create personalised customer experiences based on first-party and third-party audience data
• What functionality DMPs offer and how they can be utilised to create effective marketing campaigns