The technology selection, implementation and CRM integration is only one aspect to consider when embarking on a marketing automation initiative. Technical go-live is the beginning, not the end, of any marketing automation journey. 

Learn how Canon Europe are approaching the roll out of their marketing automation across 18 countries of varying marketing maturity and using it as a catalyst for change. Whether you are about to roll out marketing automation or struggling to get true adoption, this session will flag some of the challenges you may face.

Register for this webinar to learn: 

• Key considerations when implementing marketing automation in an EMEA enterprise
• How to change your thinking and ways of working
• What you need to do to operationalise your Marketing Automation efforts