From Programmatic Display to Cross-device: How Papa John’s is adopting the latest technologies

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In a world of device hoppers, consumers interact with brands in a huge number of ways, interchanging between multiple devices and channels. As consumer purchase behaviour changes and technology advances, brands are learning to connect with consumers on a smarter and more targeted level.

Rakuten Marketing, performance marketing experts, team up with David Carey, Digital Marketing Manager at Papa John’s, one of the largest pizza delivery companies in the world. We discuss their latest cross-device marketing campaigns and their influence on marketing strategies. We explore how brands are harnessing programmatic display and delivering a personalised experience to consumers at scale with precision. From hyper-local targeting to cross device measurement and attribution, learn how brands can connect consumer experiences across devices to show ROI and better inform their marketing strategies.

Join our live webinar to learn how to action the latest marketing technologies for your brand.

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To reserve your free place for "From Programmatic Display to Cross-device: How Papa John’s is adopting the latest technologies", and enjoy unlimited access to the whole of bizibl.com, simply log in or join free.

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