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The Building Blocks for Creating Direct Relationships with Consumers

By SDL

Marketing Strategy

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Dan Brooke, CMO - Channel 4

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CMO Dan Brooke on how Channel 4 Have Become a Digital Business

By Bizibl

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The Guardian's Tom Grinstead on What Scares Him in Mobile

By Bizibl

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The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

By Oracle Marketing Cloud

Marketing Technology

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Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

By Oracle Marketing Cloud

Marketing Technology

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White Paper

Social Media and the Data Management Platform

By Oracle Marketing Cloud

Marketing Technology

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White Paper

Data Activation Results: Real Marketers from Multiple Industries Share the Real Results of Using Data Activation

By Oracle Marketing Cloud

Marketing Strategy

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White Paper

Customer Analytics for Dummies

By IBM

Marketing Technology

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Business Analytics in Retail

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Business Analytics in Retail for Dummies

By IBM

Marketing Technology

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ERP Usability

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Improving ERP Usability: How Intuitive ERP Drives Productivity, Improves ROI and Enhances Collaboration

By Sage

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5 Predictive Imperatives

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Five Predictive Imperatives for Maximising Customer Value

By IBM

Marketing Technology

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Marketing Analytics

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Marketing Analytics - How, why and what's next?

By SAS

Marketing Technology

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