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Reaching More Customers With Certainty

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Big Data Big Deal: Five steps to identifying the most valuable 5% of your data

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The Eight Personas of Retail Customer Bases

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Self-Branding: Success Through the “Me” Brand

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FT CTO John O'Donovan on Using Big Data for Growth and Innovation

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How to Turn One Idea into Multiple Content Assets

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The Building Blocks for Creating Direct Relationships with Consumers

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CMO Dan Brooke on how Channel 4 Have Become a Digital Business

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The Guardian's Tom Grinstead on What Scares Him in Mobile

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The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

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Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

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