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Optimising your Google Ads

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The Forrester Wave: Web Content Management For Digital Customer Experience, Q2 2013

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How to Create a Data-Driven Organisation

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Data Monetisation by Design: Five steps to plan for success

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New Channels, Same Customers: Linking Online and Offline Marketing

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Personalisation: Hanging in the Balance

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How Data-Driven Marketing is Boosting Business Performance

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How Technology is Changing the Relationship Between Consumers and Brands

By Acxiom
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Reaching More Customers With Certainty

By Acxiom
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Reconnecting with Email

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Big Data Big Deal: Five steps to identifying the most valuable 5% of your data

By Acxiom
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The Eight Personas of Retail Customer Bases

By GBGroup
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Commerce
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