Segmentation

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Blog

5 Ways to Segment Your Sends

By Bronto Software
Marketing
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Video

Segmentation + Attribution = The Marketer's Dream

By Martin Reed - Rakuten Marketing
Play
White Paper

The Art of Start: Leveraging a Strong Data Foundation to Fuel Success

By Avention OneSource Solutions
Marketing
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White Paper

How to Master Programmatic Advertising & Real-Time Bidding

By Stickyeyes
Marketing
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White Paper

Connecting with the Forgotten 40%

By Indicia
Marketing
Finance
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Webinar
On Demand

Attribution and Segmentation: Why combining data is essential for marketing success

By Martin Reed - Rakuten Marketing, Morag Cuddeford-Jones - Bizibl, Paul Cruise - Rakuten Marketing
Marketing
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White Paper

7 Tips for Getting Started with Behavioral Marketing

By Silverpop
Marketing
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White Paper

10 Tips for Laying the Foundation for a Strong Digital Marketing Program

By Silverpop
Marketing
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White Paper

eCommerce Is Dead, Long Live Multichannel: The Essential Checklist for Retail Marketers

By IRX
Commerce
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Webinar
On Demand

Marketing to the over 50s - Reaching the ‘forgotten 40%’

By Andrew Gerrard - d-marketing, Aron Caplan - Indicia, Steve Manser - Indicia
Marketing
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Blog

'Buyer Personas' Is Not a Fancy Name for Segmentation

By Ellen Valentine - Silverpop
Marketing
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White Paper

Know Thy Customer: Social Customer Segmentation

By tracx
Marketing
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Tags

Account-Based Marketing (ABM)
Analytics
Attribution
Automation
Behavioral Marketing
Big Data
Buyer Personas
Commerce
Conversion Rate
CRM Retargeting
Customer Analytics
Customer Behaviour
Customer Data
Customer Experience
Customer Insight
Customer Relationship
Customer Retention
Customer Segmentation
Data
Display Advertising
See more