Segmentation is a vital component of any marketer’s strategy - it allows for better targeting of consumers, which can lead to increased customer retention, and ultimately, business growth.

There are ways in which brands can utilise their segmentation data in conjunction with attribution to enrich both datasets and increase their value even further. Marketers who achieve this gain both greater insight into what drives their consumers to purchase and the true value of their marketing efforts beyond the first sale. This is crucial information in a world where paths to conversion are so complex.

Join senior experts from Rakuten Attribution as they demonstrate:

• The segmentation challenges marketers face today
• The basics of attribution data
• How to use attribution data to change how you market to different segments
• Why attributing to lifetime value is crucial
• How to use segmentation data to influence attribution