Join our live webinar to hear Indicia talk through their exclusive research on the financial status and characteristics of the over 50s market, along with the motivations and behaviour of the middle 40% of households in net wealth terms.

This 40% are often forgotten about when it comes to specifically targeted and engaging communications – so Indicia aims to provide inspiration and support for any brands wanting to tailor marketing strategies to better connect with this over 50s audience.

Incorporating four separately identified customer segments, the webinar will outline the different motivations and characteristics spread across this important consumer group, with recommendations on how best to further build engagement and loyalty.

Register for this webinar to understand:

• Customer attitudes on a deeper level
• How you can better target the over 50s market
• How to use personalisation to drive ROI
• How to build long-lasting relationships and engagement