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Article

Predictive Analytics and AI Drive Up Customer Lifetime Value

By RedEye

Categories

Marketing
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Article

Why CFOs Should Care About Predictive Marketing Analytics

By Phil Crothers - BrightTarget Ltd

Categories

Marketing
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Article

Beyond the Buzzword: Transforming Predictive Marketing Analytics into Actionable Strategy

By Phil Crothers - BrightTarget Ltd

Categories

Marketing
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Article

4 Steps to Predictive Sales & Marketing Success

By Mark Sheldon - BrightTarget Ltd

Categories

Marketing
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White Paper

Defeating the Mythical Beasts of Marketing

By Bizibl
Marketing
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A mockup of a user profile
Blog

The Truth on Why the Current Wave of Personalization Technology is Woefully Underserving Digital Professionals

By Adam Blomberg - Episerver
Marketing
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White Paper

Increasing Marketing Campaign Profitability with Predictive Analytics

By IBM
Marketing
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White Paper

Three Steps to put Predictive Analytics to Work

By SAS
Marketing
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White Paper

Eight Simple Steps to Boost Campaign Results

By SDL
Marketing
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5 Predictive Imperatives
White Paper

Five Predictive Imperatives for Maximising Customer Value

By IBM
Technology
Data
Marketing
Marketing Technology
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Tags

Analytics
Big Data
Campaign Management
Customer Journey
Customer Segmentation
Data
Data Analytics
Data Insight
Digital Marketing
Email
Lead Generation
Personalisation
Predictive Analytics
Sales
Single Customer View
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