The 2024 Benchmark Report - Email & SMS

White Paper

In this 2024 benchmark report, we share data from Klaviyo to help marketers benchmark their campaigns. Whether you want to understand how your current metrics stack up next to industry averages or you’re looking for inspiration on what types of emails and texts yield the highest revenue per recipient, this report is for you. In the report, you’ll learn what “good” and “great” look like based on real 2023 results from Klaviyo, specific to your industry within retail. Plus, hear from ecommerce experts to guide your own best practices and drive more revenue and smarter digital relationships.

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