Tesco and Nestlé on Why Every Little Touchpoint Helps in Building Brands
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix. In this session, Tesco Media - joined by Nestlé and Open Mind - explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
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