Monday 23rd March is a date that will go down in history: the UK was put into lockdown, non-essential retail stores were closed and all travel - unless absolutely necessary - was placed on hold for the next three weeks… Or so we thought.

For the past few months whilst consumers eagerly awaited government updates on when the places we would frequent could open again, it didn’t stop many of us spending online, in fact, 35% of all UK online purchases during lockdown were made via Amazon.

Garden and interior design projects, the sudden need for co-ordinating loungewear sets and treating yourself to anything and everything because, well, let’s face it - lockdown hit us all hard.

But for retailers, travel agents, restaurants, gyms, beauty salons…the past couple of weeks have promised a return to normal trading, but post-lockdown - what is normal trading?

Here are my 5 tips to help your brand navigate its way out of lockdown, maximise on your newly acquired customers and secure the value of your customer database