What is a DAM solution?

A digital asset management (DAM) solution is a simple way of managing your content, so your team can focus on what they do best. 

This easy-to-use, browser-based software enables organisations to centralise, manage and distribute assets with ease – bringing together your images, videos, files, and other assets in one intelligent library. It gives your business one single source of truth.

And with AI-powered features, your teams can discover images in the library using natural language rather than hunting manually through folders or relying on metadata. Compared to this appealing menu, other storage solutions seem a bit beans-on-toast.

If you haven’t heard of DAM before, your competitors probably have – solutions like Canto are used by brands including Domino’s Pizza UK, Godiva Chocolatier, and Sunkist.

What is PIM?

While a DAM solution looks after your digital assets, a product information management (PIM) platform does the same for your product inventory – centralising, organising and distributing product information like descriptions, shipping, pricing, specs, and more. 

Having either a DAM or a PIM platform can make your digital assets easier to digest, but combining the two in one solution like Canto PIM is even better.

For food and beverage businesses, a unified DAM and PIM solution can help launch products faster, drive business growth, and maximise the value of your content. Let’s explore how.

Protect brand integrity

It only takes one rotten apple to spoil the whole barrel, as the saying goes. So, food and drink businesses need a strong brand built on trust and customer loyalty.

Using a DAM platform to create your very own brand portal ensures everyone from internal teams to external agencies has access to your latest style guide, brand guidelines and current assets. And PIM features ensure you achieve product consistency across websites, socials, e-commerce and physical stores.

You can also manage your digital rights – an absolute essential for businesses working with product photography that has strict usage guidelines, where unapproved imagery means fines or reputational damage. A DAM platform manages this for you by restricting access, enforcing expiry dates and tracking the use of brand assets. 

Get to market fast

These days it’s not just food which moves fast, it’s content too. And DAM and PIM platforms like Canto have really spiced things up when it comes to the workflow for launching products across channels.

This is because the solution helps streamline your whole go-to-market strategy, from the start of your design and product development to the last post of your marketing campaign.

It goes for designers and photographers, whose imagery is automatically tagged and organised into folders within Canto, using AI-powered technologies like image and facial recognition. It also applies to content distribution: manage your assets in a DAM platform and they’ll automatically be updated across your website, e-commerce and social channels (including cropping to the perfect size for each platform).

Serve up operational success

Internal teams and customers are always hungry for more content. For marketers this growing volume of content brings complexity and collaboration challenges. Don’t imagine a DAM and PIM platform is simply a way of storing your organisation’s pictures and information – it’s a way for your team to work faster, smarter and more effectively. 

Functions like AI-powered search and automation help your people save literally days of time spent tracking down the right content. And Canto is always adding new features to help you innovate and realise the value of your content.

Plus, we’re some of the most helpful experts you can find over the counter. Team up with Canto and you get more than just a DAM and PIM platform, you get a partner in content success – the ketchup to your fries, the cherry on your cake.

Canto is the industry leader in digital asset management (DAM), now leveraging PIM to help more than 4,000 organisations worldwide improve their content and product lifecycle. To book a free demo, visit www.canto.com