Email marketing automation is a fantastic way to send relevant, personalised emails to your customers efficiently and at the right time. Automation streamlines processes so you can communicate with your customers at scale to keep them loyal and engaged. Not to mention it also encourages them to keep spending money with you.

But when it comes to creating an effective campaign, where do you start and how do you do it? If you’re new to email marketing automation, this guide should answer many common questions, help you save time and increase revenue. Not only will we answer the question: what is email marketing automation? But also why it’s necessary and how you can ensure your organisation is doing it effectively.