More than half of UK consumers are now shopping online and UK online spend is forecast to increase 29.6% between 2019 and 2024, according to retail analysts at GlobalData. That represents a massive potential customer base for retailers to tap into. But not all of them will do so successfully – online retailing is now hugely competitive and retailers need to look ahead in order to stay ahead of the competition. 

When it comes to looking ahead, the key lies in predicting the trends – and the events that shape these trends. As we enter the new decade, let’s look at the trends we can expect to see.