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White Paper

How Data-Driven Marketing is Boosting Business Performance

By Acxiom
Marketing
Marketing Technology
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White Paper

How Technology is Changing the Relationship Between Consumers and Brands

By Acxiom
Marketing
Marketing Technology
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White Paper

Customer Analytics for Dummies

By IBM
Marketing
Technology
Data
Marketing Technology
Commerce
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Business Analytics in Retail
White Paper

Business Analytics in Retail for Dummies

By IBM
Commerce
Technology
Data
Marketing
Marketing Technology
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5 Predictive Imperatives
White Paper

Five Predictive Imperatives for Maximising Customer Value

By IBM
Technology
Data
Marketing
Marketing Technology
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Marketing Analytics
White Paper

Marketing Analytics - How, why and what's next?

By SAS
Marketing
Marketing Technology
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Understanding the Voice of the Customer
White Paper

How to Effectively Leverage Customer Insight with Business Discovery Analytics

By Autonomy
Technology
Data
Marketing
Marketing Technology
Marketing Strategy
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Webinar
On Demand

Understand your Customers: Leveraging Insight for Optimal Customer Experience

By James Lawson - Bizibl, Will Cook - Autonomy, HP Autonomy
Marketing
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Webinar
On Demand

More than Metrics: how to use multichannel measurement and analytics to drive your brand

By Gabriel Karawani - ClearPeople, Jo Roberts - Bizibl, Katya Linossi - ClearPeople
Marketing
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Webinar
On Demand

Using Data to Drive Results - Create your Data Driven Marketing Strategy

By Andrew Gerrard - d-marketing, Mark Ash - Teradata
Marketing
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Tags

Actionable Insight
Ad-Networks
Advertising & Communications
Agencies
Analytics
Analytics Suite
B2B
B2B List and Data Suppliers (incl. Brokers and Prospect Pooling)
B2C List and Data Suppliers (incl. Brokers and Prospect Pooling)
Best Practices
Big Data
Business Analytics
Business Intelligence
Business Reports & Industry Analysis
Campaign Management & Marketing Automation
Cortana
Cortana Analytics
CRM
CRM Consultants
CRM Vendors
See more