Do you struggle to find patterns in your data that give operationally actionable insight? Reporting on raw interaction data is an important part of the Business Analytics story but marketers are gaining significant competitive advantage when they develop predictive models and find the right opportunity to act on the results.

Knowing that there are segments of the market that react differently to offers, promotions or new products is good but being able to classify and score individuals (or whole customer databases) on multiple dimensions at the same time means no longer just offering semi-targeted recommendations.

Watch this on-demand webinar workshop hosted by Colin Linsky, Worldwide Predictive Analytics Leader for Retail in IBM's Business Analytics Group, to discover the importance of Customer Analytics and learn how you can get started quickly and easily and begin to see real business results and improved ROI.

Watch this on-demand webinar to learn how to:

• Manage complex customer analytics data
• Combine online & offline customer information
• Gain better long-term customer engagement
• Improve your ROI.