Your website changes every day. As it continues to evolve, it can be difficult to pinpoint exactly what’s causing difficulties for your customers and preventing them from purchasing.

Frustrated users may leave and never return, so being able to locate and fix issues quickly is crucial for retaining and converting customers in today’s “I want it now” environment.

With new technology, marketers have the ability to manage and optimise the quality of experience delivered to their customers - in real-time. Join our webcast to learn how Pete Lloyd, Site Optimisation Manager at Deliveroo, uses customer experience analytics to locate and iron out bumps in the digital journey, increase conversions and keep customers coming back time and time again.

Secure your free place to learn:

• Key considerations for a smooth online journey
• What drives a customer to purchase
• How to identify online struggle and what you can do to address it
• How Deliveroo are putting this to work