The digital revolution has brought immense opportunity for brands to deliver a great customer experience. But are we really making the most of it?

In recent years we’ve seen the average customer’s attention span reduce to just 8 seconds and yet expectations of what constitutes a great brand experience have risen. They’ve shared their information, and they expect value in return. Brands have never been under more pressure to deliver personalised, contextual and relevant experiences if they are to keep customers engaged.