We know that tracking, measuring, and proving Social Media ROI isn’t as easy as solely setting a goal and monitoring your progress toward it via KPIs.

In a recent Agorapulse study, a total of 10,650,123 social media posts (excluding Instagram) were analyzed, according to CEO Emeric Ernoult in his Social Media Marketing World presentation. Of all those posts, 32% (3,393,506) contained a link. But of them, only a scant 1.8% (64,884) contained tracking parameters.

That means a whopping 98.2% of social media posts that could lead to conversions or revenue will never be tracked.

Why so little measuring social media ROI? Is it due to lack of prioritization? Not necessarily.

Agorapulse surveyed 300 social media professionals about the business impact of social media. Even though a staggering 98% say it’s somewhat or extremely important to measure the business impact of social media, only 35% actually do it.

Do CMOs feel the same? According to an Adverity study, around 38% of CMOs say that measuring Social Media ROI is their biggest challenge. And a Marketing Charts article states that 98% of CMOs say that measuring ROI and ROMI is the biggest issue keeping them up at night. Why?

Aside from lack of knowledge, lack of tools, and time constraints, three huge hurdles need to be overcome before you prove Social Media ROI. Download this ebook to learn more.