Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You’re following all the “expert” advice, like posting at optimal times, using hashtags, and engaging with comments—yet your reach keeps declining and your posts feel like they’re shouting into an empty room. You’re not alone in this frustration, and you’re probably wondering if there’s something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone.

That’s exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would do: reverse-engineered LinkedIn’s algorithm from the ground up. Christopher Penn is an authority on analytics, digital marketing, and artificial intelligence, co-founder and Chief Data Scientist at Trust Insights, best-selling author of 9 books with over 750,000 copies sold worldwide, and an IBM Champion who has shaped four key fields in the marketing industry, including AI adoption in marketing. Get his insights in this episode of Social Pulse.