Are you struggling to explain AI technology in a way that actually connects with your audience for B2B marketers? Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high if your message is too technical. You’ll lose engagement to simplify it, and you might lose credibility.

That’s exactly what’s unpacked in this episode of the Social Pulse Podcast: B2B Edition, powered by Agorapulse, where our Chief Storyteller Mike Allton talks with Kristina Keene, the director of Brand and Content at Flip. Her experience in brand development and creative direction combined with her current role leading content strategy for an AI-powered customer service platform makes her the perfect guide for this journey into humanizing AI through social media.