It’s highly unlikely that you've never heard of multi-channel marketing. Indeed, most organisations rely on some sort of multi-channel strategy as a crucial part of their integrated marketing plans. Multi-channel marketing - not to be confused with omni-channel marketing - is really a central component to almost all marketing strategies.

So, why is it so important? Well, consumers today shop across numerous channels and access these channels on lots of different devices. Being able to reach your customers across all these different channels and devices is important to help you engage with them and reach them at the right moments.

In today’s multi-device and multi-touchpoint customer driven world, then, multi-channel marketing is an essential part of any marketing strategy.

Read on for RedEye’s five facts about multi-channel marketing that you never knew you needed!