Myth 1. “It’s too expensive”

Yes, a DAM platform is another outgoing, but too expensive? Unlikely. The reality is, most organisations are sitting on huge amounts of hidden costs, due to inefficient processes and disorganised workflows.

Every year, many content teams spend not hours — but days! — searching folders for images, videos and other assets that already exist. Sometimes, product launches are delayed because content approvals and edits have been too slow, which has a quantifiable impact on your bottom line.

But with a DAM platform, your team moves faster and eliminates inefficiency, meaning stronger performance. Try Canto’s ROI calculator and ask yourself: can you afford not to have a DAM platform?

Myth 2. “We already have tech which does this”

We hate to break it to you but, the tech that claims to already do this, probably doesn't. Whatever your tech stack looks like, unless you’ve got one single source of truth for digital content across your whole organisation (yes, globally) then you haven’t realised the full effectiveness of a DAM solution.

A platform should enable you to manage all your assets in one place, with a clear structure, intuitive AI-powered searchability and impeccable content controls. Remember, not all DAM platforms are equal: if you already have one in place, check its features, integrations, and any extra costs.

Myth 3. “We don’t have the bandwidth to implement it”

We hear you. Sometimes tech designed to save time ends up costing you more time in internal meetings, project checkpoints and focus groups. That’s why Canto offers three tailored implementation packages which provide the option of phased rollouts, comprehensive onboarding and support, plus a dedicated customer success manager (see, we told you we’re customer obsessed). When a customer onboards with us, we do the heavy lifting so you can focus on the day-job.

Myth 4. “We don’t create much content”

If this is true, you’re in the minority and may be in for a major content increase soon. In fact, Canto’s State of Digital Content 2025 report found that 77% of marketers expect their content output to grow this year.

Whether you’re producing thousands of assets or just a handful, a DAM platform brings the same benefits of streamlining workflows and realising the value of your content. A DAM platform is also a scalable solution, meaning it can grow with your organisation and your content demands.

Myth 5. “Our people won’t use it”

Ah, yes, the curse of ghost technology: those software solutions which promised the world, then were quietly abandoned by disengaged staff, and now haunt the corridors of the marketing floor.

Rest assured, adoption rates for DAM platforms like Canto are incredibly high. Today’s solutions are designed for rapid adoption, and are so intuitive and easy to use that even non-technical users enjoy the process.

Got some of your own myths or doubts? Why not get in touch via www.canto.com and see if we can bust them for you?

Canto is leading digital asset management (DAM) solution, now with the power of product information management (PIM) to help organisations manage their entire product lifecycle. Download the free ebook on How to overcome the 7 common leadership objections to DAM.