With over 3 million websites, 650,000 apps, and Google platforms like Gmail and YouTube showcasing Google Display Ads, this ad format offers eCommerce brands a huge opportunity to increase brand awareness and connect with potential customers.

But how can you bypass banner blindness and make your Display Ads stand out from the crowd?

In this article, we’ll share the most up-to-date Google Display Ads best practices for 2024. We'll cover everything from creating the right assets to designing landing pages that convert. We'll also share some tips on how to use the automation features in Google Ads to your advantage and maximize the success of your Display advertising this year.