Social listening is just the beginning of the story. Marketers are now able to tap into data obtained across a multitude of social channels to gain valuable insights into how customers perceive their brand and products.

Join Alex Giorgi, Chief Information Officer of Freedata Labs and David Clark, VP of Product Marketing at SDL, as they explain how their customer, De Agostini, used social intelligence as the basis for a new European product launch. 

Register for this webinar to:

• Learn how social data can be used to glean insights into your customers and identify key influencers.
• Find out how you can capture and analyse data to make informed business decisions.
• Discover how social data mining can help shape strategies over different countries and contexts.