You already know that marketing success comes from targeting the right people with the right message at the right time. But every individual has preferences about how they like to receive and process information and the challenge is always to deliver content that is truly relevant to the individual customer.

In order to really connect, marketers need a deeper understanding of customers’ personalities. Join the Meningitis Research Foundation as they discuss how they are leveraging their data to deliver personalised content, based on their customers’ preferences and attitudes.

Register for this live webinar to learn how to:

• Use preferences to increase the relevancy of your marketing
• Add a new layer of sophistication to your data
• Tailor your media planning, DM and creative messages to suit different personality types
• Improve marketing ROI