We all know that a customer who has already bought from you is considerably more likely to convert than a customer who’s receiving their first ever email from you. Yet only 30% of enterprise-sized businesses, and 16% of mid-market businesses, follow up with customers after they’ve made that first order with the brand.

Focusing on post-purchase marketing will bring you more sales, keep your existing buyers engaged, and will ideally push you ahead of the competition. So why wouldn’t you invest in it?

Download this guide to learn how to get started.