It’s easy to dismiss ‘Inside Sales’ as a US import, a fancy name for telemarketing or even a ‘bandwagon’ - Harvard Business Review would however disagree, describing it as the trend that is changing sales.

Recent research shows that inside sales grew at a fifteen times higher rate (7.5% versus .5% annually) than outside sales and that trend shows no sign of diminishing. And yet, many still ask - what exactly is ‘inside sales’? Download this paper to find out more.