5 Strategies for building and feeding a marketing machine. Most marketing departments are now intimately involved in revenue creation, not only are they driving leads at the top of the sales funnel they are also providing content and market intelligence to keep prospects warm as they advance through the middle and later phases of the funnel. In this white paper we will examine 5 key areas of funnel economics and provide examples of how marketing departments can fuel the revenue engine and have a pronounced effect on how their organisations grow revenue and establish a strong competitive position.