In the 2000s, advances in broadband penetration helped to fuel the adoption rate of the Internet in most first-world countries. E-commerce became big business and shopping engines began to innovate very quickly. Today’s advanced shopping engines are able to connect directly to the product feeds that drive an online retailer’s own site. This deep integration helps to reduce errors and provide highly current results which, in turn, creates a much stronger user experience for consumers to browse, research, and shop online than ever before.