As we brace ourselves for both plunging temperatures and the season of goodwill, household names worldwide are getting set to deliver engaging and memorable experiential campaigns during the winter months.

With engaged customers five times more likely to purchase the same brand in the future, it unquestionably pays off to reach consumers in a compelling, immersive, fun and relevant fashion. Download this paper for 10 of the best winter activations and looked at what they can teach us all.