Quiz!

Simply pick one answer per question, making a note of each choice.

Q1. On Average, How On-Brand Is Your Organisation’s Marketing Content?

A) Always on brand

B) A mixed bag

C) So off brand it’s not even funny

Q2. As You Add More Channels To Your Marketing, How Easy Or Difficult Do You Find It To Maintain Brand Consistency? 

A) Super easy – I’ve got the right systems in place

B) Quite difficult – errors and inconsistencies keep creeping in

C) ‘Consistency’? What does that mean?!

Q3. When It Comes To Distributing Your Content Across Channels, How Do You Get Assets Ready To Publish?

A) All my assets are on templates with locked brand elements, so various teams can self-serve

B) My creative team has to manually resize assets and recreate graphics

C) I start from scratch on each channel

Q4. How Do You Locate Images And Videos In Your Organisation? 

A) On an easy-to-use platform with AI-powered search which finds the right content instantly

B) Clicking through lots and lots of folders until I find the right thing

C) Using a magnifying glass in the dark

Q5. Who Has The Ability To Edit Your Assets? 

A) Different teams across my organisation – plus external partners, distributors, retailers and agents – all have different access permissions, all controlled by me

B) Just my creative team (we get lots of requests)

C) It’s a free-for-all

Results!

So, let’s see how you got on… did you answer mainly A, B, or C?

A) Monica From Friends – The Organised Guru

Congratulations, could you be any more organised? You’ve set up the right processes and onboarded the right software systems, like a digital asset management (DAM) platform. (And don’t worry, we won’t tell anyone about your messy ‘secret closet’.)

B) Ian Fletcher From W1A – The Inefficient Team

Your brand means well, but let’s face it, you could be more organised. Whether it’s manual processes or clunky storage solutions, your brand is being held back by bureaucracy. It’s probably time to start automating your admin and streamlining your workflow.

C) Edina From Absolutely Fabulous – The Chaotic Mess

Uh oh, your brand is… well, a bit of a shambles, darling. The good news is, by embedding the right solution like a digital asset management (DAM) platform, you can start realising the benefits from day one. 

Thanks for taking part! Now, run the credits.

Watch Canto’s The Organised Brand to find out how to scale smarter, ship faster, and stay on brand.