Step 1: Deal With Your Content 

Having out-of-control content is the first problem to fix. Without addressing this you ended up dealing with unsightly workarounds and your marketing team feeling tired and frustrated. In Marini SkinSolutions’ case, approved images and videos were on a difficult-to-access server, and resellers had no reliable way to find content they needed. 

By bringing in a single online solution for centralising these assets – in the form of the DAM platform Canto – they were able to give every team a single, accessible home for their content. Apply a DAM platform liberally across your business and you could see similar results.

Step 2: Clean Up Your Product Info

While a DAM platform is perfect for organising, finding, and publishing brand assets, if you’re a product retailer like Marini you’ll also have to deal with the product side of things. When it comes to finding and tweaking that data – i.e. product descriptions, price, SKU, dimensions, and other info – Marini wanted to be able to sort that info product-by-product, not by images or videos. The answer here was Product Hub: one organised, approved system for managing product information, which automatically syncs to Shopify and keeps e-commerce content in check. 

Step 3: Combine And Repeat

The most effective treatment for Marini SkinSolutions was combining the power of DAM and Product Hub for maximum efficacy. Canto’s DAM for Products is tailor-made for product retailers: businesses can see their assets product-by-product, and these sit side-by-side with brand images, video and marketing files. 

The brand now manages more than 17,000 assets in one centralised library, from design files to social content to product photos. And resellers can access the content they need through tailored Portals. 

As Marini SkinSolutions’ Creative Director, Dana Bellezza, says: “With Canto, it’s not just about storage. It’s about making content easier to find, share, and use. It’s really changed the way our whole marketing team works together.”

This intuitive solution has helped Marini clear up its marketing challenges, leaving its workflow feeling smooth and its marketing team refreshed and revitalised.

Canto’s DAM for Products is the industry’s leading AI-powered digital asset management (DAM) platform – uniting product information and brand assets for complete, accurate product stories across every channel.