Advances in programmatic technology and data capabilities have enabled marketers to better reach audiences as they move between online and offline environments.

Specifically, in out-of-home advertising, the addition of programmatic provides additional flexibility, optimisation opportunities, and omnichannel measurement.

In this episode of Life in Programmatic DOOH Hrshida Vekariya, Account Director - Addressable Strategy at Matterkind explains how marketers can embrace collaboration, technology, and data to deliver better omnichannel consumer experiences and results.