Rewiring Retail: How Frasers Group uses a CDP, data activation & AI to lead business growth and personalisation
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Join XCM MD Luke Ibbetson and Frasers Group CCO David Clark as they discuss reengineering retail strategy through a Customer Data Platform. Discover how they unified fragmented data to drive personalization at scale, launch retail media networks, and implement AI for future growth. Learn the secrets to delivering personalized product recommendations by establishing the essential data foundations required for success.
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