A digital experience platform (DXP) can help established insurers consolidate their positions, protect and grow market share, and strengthen customer relationships.

Has disruption had its day? Is collaboration now the new industry trend? While insurtechs seem less threatening than a few years ago, and incumbents have formed many fruitful partnerships with erstwhile challengers, the threat of disintermediation remains. To defend their positions, insurers must seize the middle ground and use digital experience platforms to build on their natural strengths as established players.