Digital transformation is an ongoing journey, constantly influenced by emerging technologies, evolving customer demands, and the relentless need for businesses to stay competitive in a fast-paced digital landscape. Achieving success in this field demands a clear vision and a readiness to embrace change.

Jonathan Haywood, Former Director of Digital, Loyalty, CRM, Transformation at Holland and Barrett, and Chris Bowling, Head of Digital Marketing and eCommerce at BWH Hotels, have shared their insights into their digital transformation journeys and the challenges that keep them up at night.