Creativity is the lifeblood of the advertising industry, and I’m always reminded of this when I attend advertising events like this year’s MAD//FEST. The festival, held over three days, was a showcase of innovative ideas and inspiring sessions. Standout moments included reconnecting with old friends and meeting new ones, gaining insights from English legends Rachel Daly and Beth England on the power of perseverance, hearing comedian Eddie Izzard speak about the importance of knowing what you stand for and daring to go against the grain, and realizing that our industry is far larger and more interconnected than we often think.