1. The Set Hotels - London, Amsterdam and Paris

High-end brands must provide customers with a five-star experience from the very first interaction, which means powering their online presence, brochures and other marketing with prestige content. 

Take the example of The Set Hotels, a group of family-owned luxury hotels in Europe, which boasts iconic properties. The company had ambitious growth plans, but lacked an overarching brand story – not much linked the hotels together. The brand, marketing and digital team wanted to have one unique story and visual identity that would work across the group of hotels.

Using Canto’s DAM platform to centralise, organise, find and share a refreshed brand identity, seamlessly linked with photographers, influencers, agents and media, The Set Hotels managed to create the premium brand identity it deserved. The team has saved time and has a full overview of the content they have and where they are going as a brand.

2. Cathay Pacific - Hong Kong

With ever-expanding media libraries, travel brands need to avoid content chaos by taking control of their assets. It was a challenge facing Asia-Pacific airline Cathay Pacific which needed a more effective way to manage and share its content across 20,000 employees and a wealth of external partners. 

“We were looking for more of a streamlined approach to uploading, managing, and sharing. Many of the other DAM solutions we looked at had a million and one functions, but beyond having tools at our disposal, we wanted a platform that is intuitive to use and easy to manage,” says Assistant Media Production Manager, Daniel Edwards. 

Using a DAM platform, with its intuitive useability and in-built features to streamline workflows, enabled Cathay to achieve these goals.

3. Cottar’s Safaris - Kenya

Many travel organisations rely on a network of partners, agents and other marketing reps to reach customers. The question is: how do you distribute the most impactful content in this type of decentralised, complex environment? One answer discovered by Kenya-based travel company Cottar’s Safaris is using a DAM solution equipped with ‘Portals’, which features download presets enabling travel agents and other partners to access up-to-date photography.

Cottar’s Marketing Coordinator, Karen Darnborough, explains: “It’s basically taken me out as a middleman. If a marketing rep or a travel agent needs an image to show a customer, they can just send it to them straight away without having to go through me or double-check that it’s right.” 

4. Journey Beyond - Australia

Finally, we travel to Australia to meet the country’s largest experiential tourism business, Journey Beyond. With 13 brands to service – each having its own distinct audience and content requirements – Journey Beyond’s Creative Manager, Jordan David had the challenge of scaling content production without overloading a small creative team.

“Our business has expanded so much in the last couple of years. We needed a single source of truth where we can have all of our assets in one place that everyone could share and download from,” Jordan says. The company makes use of Canto’s Portals feature to share brand assets with the right partners, as well as a host of other features such as video trimming, in order to manage those ever-increasing content demands.

“You don’t know you need a digital asset management system until you have one, and then you realise what a difference it makes,” Jordan adds.

So, wherever your travel marketing takes you, consider exploring a digital asset management platform for a smoother content journey.

Canto is the industry leader in digital asset management (DAM), empowering global travel brands to manage their growing content library with an AI-powered platform. Download the guide to DAM for Travel & Hospitality at www.canto.com