3 Cases for Using Contact Lists Most Effectively in Bronto


During training sessions, customers often ask me, “What is the best way to organize my contacts?” While the final recommendation depends on each user and their data ecosystem, I tend to recommend a blended approach. In this article, we’ll talk about my three recommended uses for Lists in the Bronto Marketing Platform and the value you’ll gain from each.
First, a little background on lists.
While contacts exist in your Bronto account globally with the status of Active or Inactive, we use lists to assign groups of contacts to memberships. Contacts can be on as many lists as you like or on no lists at all, and membership on one list does not preclude or guarantee membership on any other list. We think of lists as static because once a contact is assigned to a list, they stay on that list until you remove them or they remove themselves by changing their preferences using a webform. Keep in mind, if a contact leaves a list via your manage-preferences webform, they do not unsubscribe from your emails completely.
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