While Black Friday, Cyber Weekend, and the Holiday season present golden opportunities this quarter, the cost-of-living crisis, supply chain issues, and high acquisition costs also mean businesses will face another challenging peak.

It’s essential that your marketing, fulfillment, and delivery processes are seamless before Black Friday and maintained throughout the peak.

Keeping up the customer engagement momentum in the lead-up to Christmas and New Year will be fundamental in building customer relationships. But you need to focus on the long-term goal: building customer loyalty through a truly personalized experience using your customer insights.

So, what areas should you focus on to make the biggest impact? We’ve teamed up with our Partners VTEX, Jakala, and Fact-Finder to give you key tactics to make this Golden Quarter a success.