The State of Ecommerce France Edition
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Despite the global trend of the ‘Lipstick Effect', France's beauty industry saw a decrease in online traffic of -3% YoY, even as French beauty brands boosted sales figures worldwide
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The 'Home & Garden' category experienced the most decline in the past year at -15%
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Companies implementing digital tech for ecommerce saw most growth in France, especially online groceries (+1% vs. global avgerage of -2%)
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