In this paper, explore how you can mitigate costly returns, without harming brand loyalty. As the returns crisis continues to damage fashion’s bottom lines, we’ve seen a growing number of apparel brands tighten their policies and introduce fees. But are such measures the best solutions? Especially at a time when consumers are increasingly stretched, and loyalty’s evermore fragile? In this ebook, we explore 8 alternative ways the fashion industry can mitigate returns, while actually improving the shopper experience.